Update: 19.12.2023

Last week: 49 week 2023 (04.12.2023 - 10.12.2023)

Last full month: November 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 205 918 13.6% 3.4% 0.1 51 331 828 14.5% 3.3% 0.1 10.1%
MoM 643 704 -6.1% 3.1% 0.1 159 660 802 -4.4% 3.1% 0 -9.1%
YTD 5 203 790 -43.9% 2.9% -2 1 299 099 326 -30.9% 3.3% -1.6 -5.3%
MAT 5 777 452 -42.9% 2.9% -2.1 1 440 380 982 -29.2% 3.3% -1.6 -2.8%
DEXALGIN
WoW 22 650 4.6% 0.4% 0 11 542 817 4.4% 1.1% 0 4.2%
MoM 86 787 -15.7% 0.4% -0.1 44 499 433 -17.6% 1.1% -0.2 -3.4%
YTD 916 769 -39.8% 0.4% -0.2 473 890 983 -27.8% 1.1% -0.6 0.7%
MAT 978 890 -40.5% 0.4% -0.3 504 305 389 -28.4% 1.1% -0.6 1.7%
ESPUMISAN (ADULTS)
WoW 68 278 1.4% 41.1% 1.7 39 659 010 0.7% 47.0% 2 -2.7%
MoM 301 934 -0.0% 40.5% 0.3 174 477 823 1.5% 45.7% 0.8 -0.9%
YTD 2 945 838 -28.6% 39.6% -14.3 1 743 392 075 -17.5% 46.6% -12.9 -2.8%
MAT 3 105 633 -29.9% 39.6% -14.7 1 838 833 464 -18.6% 46.7% -13.3 -3.9%
ESPUMISAN BABY
WoW 26 680 0.5% 35.2% 0.8 24 036 456 3.0% 52.4% 1.4 -1.8%
MoM 117 363 -3.4% 34.7% -0.5 96 858 204 2.9% 50.3% 0.5 -2.1%
YTD 1 132 518 -16.8% 32.6% -5.1 860 384 458 0.2% 47.8% -3 -3.9%
MAT 1 197 830 -17.3% 32.5% -5.2 907 504 058 -0.3% 47.7% -3.2 -4.0%
FASTUM
WoW 20 990 13.7% 1.1% 0.2 12 766 363 13.9% 2.7% 0.4 -2.5%
MoM 71 482 -3.7% 0.8% 0 43 180 154 -3.4% 2.1% 0 -2.6%
YTD 765 397 -23.1% 0.9% -0.3 461 775 449 -11.3% 2.2% -0.3 3.6%
MAT 810 763 -23.8% 0.9% -0.3 487 683 733 -11.9% 2.2% -0.3 3.7%
IODOMARIN
WoW 81 679 -0.9% 25.4% 0 14 579 312 -1.0% 10.1% 0.1 -0.9%
MoM 348 065 -1.8% 25.0% -0.1 62 238 629 -2.3% 9.9% 0 -1.6%
YTD 3 473 884 11.9% 23.4% 2.9 629 987 080 4.1% 9.4% 0.3 -1.8%
MAT 3 663 830 10.7% 23.3% 2.6 664 835 514 3.4% 9.4% 0.1 -1.7%
LIOTON
WoW 18 026 3.0% 2.0% 0.1 21 022 769 3.2% 4.0% 0.1 -0.4%
MoM 79 088 -0.9% 1.9% 0 93 968 557 -1.6% 3.9% 0.1 -3.3%
YTD 945 551 -21.6% 2.1% -0.5 1 158 983 073 -7.5% 4.4% -0.3 -3.9%
MAT 991 091 -22.5% 2.0% -0.5 1 213 867 280 -7.8% 4.4% -0.3 -4.0%
MEZYM
WoW 233 939 0.8% 16.2% 0.2 42 182 590 1.3% 11.9% 0.1 -0.6%
MoM 1 032 459 -1.2% 16.4% -1 180 415 515 -0.2% 11.7% -1 4.8%
YTD 10 769 428 -35.1% 17.8% -8 1 772 352 194 -30.0% 12.5% -5.9 -6.2%
MAT 11 519 630 -35.8% 17.9% -8.2 1 883 654 819 -31.0% 12.5% -6.2 -6.5%
MIG 400
WoW 156 194 1.4% 2.6% -0.1 20 697 206 2.6% 1.9% 0 4.2%
MoM 627 318 -0.8% 2.6% 0.1 82 961 720 -1.0% 2.0% 0 -3.4%
YTD 6 212 476 -21.9% 2.5% -0.7 797 290 392 -15.2% 1.9% -0.6 0.7%
MAT 6 651 812 -21.4% 2.5% -0.7 851 820 836 -14.7% 1.9% -0.6 1.7%
PROSTAMOL
WoW 27 820 3.6% 14.4% 0.4 46 299 884 3.6% 17.5% 0.8 0.7%
MoM 116 991 3.4% 13.8% 0.2 190 353 864 1.6% 16.3% 0 1.8%
YTD 1 082 926 -26.8% 13.5% -5 1 685 706 751 -18.5% 15.4% -4.2 0.2%
MAT 1 150 774 -27.6% 13.5% -5.2 1 781 643 216 -19.5% 15.3% -4.5 0.3%
RESPERO MYRTOL
WoW 45 799 19.5% 8.5% 0.5 24 537 234 19.6% 8.7% 0.4 12.5%
MoM 142 417 -2.8% 8.1% -0.2 74 930 120 -2.5% 8.4% -0.2 -0.6%
YTD 1 116 093 -6.0% 7.5% -0.8 602 691 049 7.0% 8.1% -0.3 3.9%
MAT 1 229 895 -3.6% 7.6% -0.7 662 738 709 10.1% 8.2% -0.2 5.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 203 790 -43.9% 2.9% -2 1 299 099 326 -30.9% 3.3% -1.6 -5.3%
DEXALGIN 916 769 -39.8% 0.4% -0.2 473 890 983 -27.8% 1.1% -0.6 0.7%
ESPUMISAN (ADULTS) 2 945 838 -28.6% 39.6% -14.3 1 743 392 075 -17.5% 46.6% -12.9 -2.8%
ESPUMISAN BABY 1 132 518 -16.8% 32.6% -5.1 860 384 458 0.2% 47.8% -3 -3.9%
FASTUM 765 397 -23.1% 0.9% -0.3 461 775 449 -11.3% 2.2% -0.3 3.6%
IODOMARIN 3 473 884 11.9% 23.4% 2.9 629 987 080 4.1% 9.4% 0.3 -1.8%
LIOTON 945 551 -21.6% 2.1% -0.5 1 158 983 073 -7.5% 4.4% -0.3 -3.9%
MEZYM 10 769 428 -35.1% 17.8% -8 1 772 352 194 -30.0% 12.5% -5.9 -6.2%
MIG 6 212 476 -21.9% 2.5% -0.7 797 290 392 -15.2% 1.9% -0.6 0.7%
PROSTAMOL 1 082 926 -26.8% 13.5% -5 1 685 706 751 -18.5% 15.4% -4.2 0.2%
RESPERO MYRTOL 1 116 093 -6.0% 7.5% -0.8 602 691 049 7.0% 8.1% -0.3 3.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 777 452 -42.9% 2.9% -2.1 1 440 380 982 -29.2% 3.3% -1.6 -2.8%
DEXALGIN 978 890 -40.5% 0.4% -0.3 504 305 389 -28.4% 1.1% -0.6 1.7%
ESPUMISAN (ADULTS) 3 105 633 -29.9% 39.6% -14.7 1 838 833 464 -18.6% 46.7% -13.3 -3.9%
ESPUMISAN BABY 1 197 830 -17.3% 32.5% -5.2 907 504 058 -0.3% 47.7% -3.2 -4.0%
FASTUM 810 763 -23.8% 0.9% -0.3 487 683 733 -11.9% 2.2% -0.3 3.7%
IODOMARIN 3 663 830 10.7% 23.3% 2.6 664 835 514 3.4% 9.4% 0.1 -1.7%
LIOTON 991 091 -22.5% 2.0% -0.5 1 213 867 280 -7.8% 4.4% -0.3 -4.0%
MEZYM 11 519 630 -35.8% 17.9% -8.2 1 883 654 819 -31.0% 12.5% -6.2 -6.5%
MIG 6 651 812 -21.4% 2.5% -0.7 851 820 836 -14.7% 1.9% -0.6 1.7%
PROSTAMOL 1 150 774 -27.6% 13.5% -5.2 1 781 643 216 -19.5% 15.3% -4.5 0.3%
RESPERO MYRTOL 1 229 895 -3.6% 7.6% -0.7 662 738 709 10.1% 8.2% -0.2 5.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 205 918 13.6% 3.4% 0.1 51 331 828 14.5% 3.3% 0.1 10.1%
DEXALGIN 22 650 4.6% 0.4% 0 11 542 817 4.4% 1.1% 0 4.2%
ESPUMISAN (ADULTS) 68 278 1.4% 41.1% 1.7 39 659 010 0.7% 47.0% 2 -2.7%
ESPUMISAN BABY 26 680 0.5% 35.2% 0.8 24 036 456 3.0% 52.4% 1.4 -1.8%
FASTUM 20 990 13.7% 1.1% 0.2 12 766 363 13.9% 2.7% 0.4 -2.5%
IODOMARIN 81 679 -0.9% 25.4% 0 14 579 312 -1.0% 10.1% 0.1 -0.9%
LIOTON 18 026 3.0% 2.0% 0.1 21 022 769 3.2% 4.0% 0.1 -0.4%
MEZYM 233 939 0.8% 16.2% 0.2 42 182 590 1.3% 11.9% 0.1 -0.6%
MIG 156 194 1.4% 2.6% -0.1 20 697 206 2.6% 1.9% 0 4.2%
PROSTAMOL 27 820 3.6% 14.4% 0.4 46 299 884 3.6% 17.5% 0.8 0.7%
RESPERO MYRTOL 45 799 19.5% 8.5% 0.5 24 537 234 19.6% 8.7% 0.4 12.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 643 704 -6.1% 3.1% 0.1 159 660 802 -4.4% 3.1% 0 -9.1%
DEXALGIN 86 787 -15.7% 0.4% -0.1 44 499 433 -17.6% 1.1% -0.2 -3.4%
ESPUMISAN (ADULTS) 301 934 -0.0% 40.5% 0.3 174 477 823 1.5% 45.7% 0.8 -0.9%
ESPUMISAN BABY 117 363 -3.4% 34.7% -0.5 96 858 204 2.9% 50.3% 0.5 -2.1%
FASTUM 71 482 -3.7% 0.8% 0 43 180 154 -3.4% 2.1% 0 -2.6%
IODOMARIN 348 065 -1.8% 25.0% -0.1 62 238 629 -2.3% 9.9% 0 -1.6%
LIOTON 79 088 -0.9% 1.9% 0 93 968 557 -1.6% 3.9% 0.1 -3.3%
MEZYM 1 032 459 -1.2% 16.4% -1 180 415 515 -0.2% 11.7% -1 4.8%
MIG 627 318 -0.8% 2.6% 0.1 82 961 720 -1.0% 2.0% 0 -3.4%
PROSTAMOL 116 991 3.4% 13.8% 0.2 190 353 864 1.6% 16.3% 0 1.8%
RESPERO MYRTOL 142 417 -2.8% 8.1% -0.2 74 930 120 -2.5% 8.4% -0.2 -0.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs